4 September 1964: The birth year of the Australian Special Air Service Regiment. On this day the revered 1 Special Air Service Company was expanded and renamed The Australian Special Air Service Regiment (SASR).

The NINE SIX FOUR brand was created by members of the SAS family to provide memorabilia and items reflective of the core values and fabric of the Australian Special Air Service Regiment brand. All SASR merchandise is authorised and endorsed by the Regiment itself, with many of the items currently sold exclusively on base at Campbell Barracks in Swanbourne, Western Australia. Our aim is for the provision of high quality authentic SASR and Defence related products, and to support conservation of the history of the Regiment. All NINE SIX FOUR Merch sales support the SAS Historical Foundation to maintain the collection and preserve the Regiment's rich history.

Join the NINE SIX FOUR community and support serving and ex-serving ADF members and their families, young and old, and help promote their businesses and ventures along the way.

Who Dares Wins..